This week I’ve been chatting with Susan Shannon, owner of Narcissus Wedding Flowers by Susan. Susan’s bouquets and arrangements are quite stunning and you can see images throughout the article. Here’s what she had to say about her business…
So Where Can We Find Narcissus Wedding Flowers by Susan?
Hi, I’m a Freelance Florist based in Cumbernauld on the outskirts of Glasgow. I specialise solely in making up flowers for weddings.
Why Did You Decide To Work In The Wedding Industry?
I’d been working in flower shops for over 15 years, and 2 years ago after the birth of my first daughter I decided to go it alone, to do what I love most. Wedding flowers have always been my favourite aspect of floristry and working for myself has allowed me to concentrate solely on providing beautiful, bespoke bridal flowers for all of my brides. I get an amazing sense of satisfaction from being a small part of someone’s wedding day, and seeing the happiness and delight (and nerves) on the bride’s face when I drop off the flowers.
What’s The Most Challenging Bouquet or Arrangement of Wedding Flowers You’ve Had?
Every wedding has its own challenges, from the simple logistics of delivering 16 large kissing ball arrangements in one piece, to trying to get that rose in the perfect colour. Time is probably the most challenging part of supplying wedding flowers. Flowers are perishable commodities, so you have limited time in which to make everything up. I find that the best way to cope with these stresses is planning and attention to detail. I check and confirm every detail down to the type of pin to be used to bind ribbons and have a plan of action for the make-up and delivery of the complete order. Everything that I can do in advance, I do, enabling me to concentrate on the final push to get it all ready in time.
What Kind of Wedding Flowers Can You Offer That’s Different or Unique?
Because I specialise solely in wedding flowers, I pride myself on providing a very personal and dedicated service. I meet every bride and make all of the bouquets and arrangements myself. You can be sure that you’ll be dealing with one person all the way through your planning process.
I’m available for consultations 7 days a week and I’m always at the end of the phone or email for any last minute panics or changes.
What Advice Can You Give A Bride On The Wedding Flowers She Needs?
When it comes to wedding flowers, there are certain things you generally need; the bride’s bouquet, bridesmaids’ flowers and buttonholes for the groom and best man. Outside of these, it’s more a case of what the bride would like and what can be done within the budget.
During a consultation I discuss with the couple what their aspirations are for the day. Based on these, I’m then able to advise them on the types and styles of flowers and arrangements that will fulfil their desires.
I advise couples to mentally walk through their wedding day, as if they are a guest at their own wedding and think about what impression they want to give. For example, if you’re having a church wedding, walk into the church and take a seat a few pews back from the front. What do you notice when you look around? Is there a glaringly obvious space that would benefit from a statement arrangement? Or is the church decor itself enough to capture the essence of your wedding day?
For couples on a tight budget, a good idea is to have arrangements that can be recycled on the day. One suggestion is to have wedding flowers in an arrangement that can be used for the ceremony (on the registry table), and then moved to your top table at the reception. Or, if you have the ceremony and reception all in one venue, you could use your table displays to decorate the ceremony room. Depending on the number of bridesmaids and tables you have, you could also hire vases and use the bridal party bouquets as table arrangements.
Many Of Us Get Married In The 40+ Age Group. Have You Dealt With Brides Of All Ages?
I have worked with brides of all ages, from their early twenties to mid sixties. When I started out in floristry in the mid-nineties most of my brides were in their early to mid-twenties. Nowadays, I find that my brides are much more varied in age, with a definite increase in the number of brides in their mid-thirties plus.
What Happens In An Emergency – Will Someone Else Prepare The Wedding Flowers?
Although I work mainly on my own I have a freelance florist that can step in, in an emergency. I keep very detailed notes with all my brides’ requirements, so if something should happen to me, my stand-in will know exactly what’s needed for any wedding flowers order.
What Do You Think About The FortyPlusWeddings Blogsite?
I think this site is a fantastic idea. Much of the wedding industry still appears to be aimed at the early twenty-something market, and I would say that a high percentage of brides today are now in the 30-40 plus age bracket. I would guess that more mature brides are looking for something a little less “fairytale princess” and a bit more “classic elegance”, which I’m sure this site will provide.
What Are Your Contact Details If Someone Wants To Get In Touch?
I can be contacted easily through my website or Facebook page at the following addresses and I’m very happy to talk with anyone if they’re looking for advice about their wedding day flowers.
Facebook : www.facebook.com/Narcissusflowers